Marketing & Visibility

Tips and advice on how to showcase your property in the best possible way

To succeed with your rental, your cottage needs to be visible – in the right way and to the right guests. In the Marketing and Visibility category, you’ll find guides that help you present your cottage attractively and reach more potential renters.

With clear listings, high-quality photos, and well-thought-out information, you increase the chances that your cottage will stand out and capture interest. A strong presence and clear communication make it easier for guests to feel confident and make a decision. Follow the guides below for inspiration on how to improve your visibility and get more out of your rental on Stugknuten.

2 questions in this guide

How do I market my rental property?

Effectively marketing your holiday home is crucial for attracting the right guests and maximizing bookings.

Here are some recommendations:

Which platforms or channels should I use to market my holiday home?

Using a combination of platforms can increase the visibility of your holiday home:

Stugknuten: A leading Swedish platform for holiday cottage rentals with thousands of visitors every week. Here you can reach a broad audience of holidaymakers looking for unique accommodations.
Social media: Use platforms such as Facebook and Instagram to share your listing and reach a wider audience.

How do I take photos for my cottage listing?

How should I photograph and present the property to attract guests?

High-quality photos are essential for attracting guests. Here are some tips:

High quality: Use original images with a minimum resolution of 500×500 pixels. Larger landscape-format photos work best in listings.
Hire a photographer: For the very best results, a professional photographer can be a great investment. If you aim to rent out frequently, this is highly recommended.
Show the entire property: Include all rooms, the exterior of the cottage, and the surrounding area. Detail shots that create a cozy feeling and highlight the property’s character are also valuable.
Think about lighting: Take photos during the day and make use of natural light.
Cleaning and styling: Make sure the property is clean and tidy. Small details like fresh flowers or lit candles can create a welcoming atmosphere.

Which target group do I want to attract (families, couples, groups)?

Defining your target audience helps you tailor your marketing:

Families: If your holiday home is child-friendly, with play equipment or close to family activities, be sure to highlight this in the description.
Couples: Emphasize romantic features such as privacy, cozy fireplaces, or proximity to spas and restaurants.
Groups: If the property offers many sleeping places or large common areas, market it as suitable for larger groups or corporate retreats.

By clearly defining and understanding your target audience, you can tailor your marketing to attract the guests who are the best fit for your holiday home.